Lead Generation: Is It a Matter of Quantity or Quality?

When it comes to lead generation for your business, you have two options: focus on getting numerous new leads or get only the best, high quality leads. Simply put, you either go for quantity or quality. But which is the right way to go when you are looking to advance online marketing? There are certain factors that come into play and are mostly based on your goals of the campaign, the product/service as well as the time and resources that you have to support your lead generation efforts. Here's a quick snapshot of what to consider for the success of your business.

Quantity vs Quality

Some companies believe that quality is better than quantity when it comes to lead generation. Others go for quantity, saying that it results in higher return of investment. What’s your goal for the lead generation? This should be the first question you should ask yourself. If your main effort is brand awareness, reaching or sharing, or selling products with low-touch model at discounted prices, your focus should be on generating as many leads as possible. Whether you seek to get more Twitter followers, blog subscribers, or webinar participants; driving high volume leads is the focus.

On the other hand, if your goal is reaching specific, niche buyers, or if you seek to sell higher priced products with a long sales cycle, your focus should be prioritizing or getting high quality leads into your funnel. You can achieve this with more specific tracking/intelligence, targeting, and of course a good process. This gives you an opportunity to put more focus on the best leads that give you better chances of converting into sales. When you choose to go quality over quantity, you avoid time and energy spent to reach people who have a low likelihood of converting.

Best of both worlds

Yes, you want to have more lead generation by casting your net more. But then you need quality leads that you can easily convert into sales. In this case, and where all factors come into play, your company may do well utilizing both quality and quantity lead generation. Think of it this way: your company decides to consider both programs, with one focusing on quantity and the other quality. The first one generates more leads in a short span of time, but you get more sales rejection percentage and low conversion rate overall. Now, quality strategy will come into play, generating smaller, yet good leads that have higher conversion rates.

Both quantity and quality lead generation programs can work depending on your goals. Marketing experts usually support quality lead generation plans. This is because they provide a higher conversion rate and sales. You will save time from managing a lot of leads that are unqualified. The process of generating these leads may involve more time and effort to focus targeting, evaluate metrics, qualify and nurture inquires. However, you'll start to benefit from increased revenue growth for your  business.

The Argument for IT Outsourcing for Your Small Business

Using IT outsourcing for your human resources department will take your business to new levels. While the HR department is valuable for their human component, you can let technology do some of the work for you and save both manpower and time. What are some ways the HR department can utilize the power of technology? One way is through crowd-sourcing.

Crowd-sourcing is offering jobs to people via job boards or other portal sites and hiring out specific tasks to be done by independent contractors or workers. So how can you harness the power of technology to work for you as a HR department? Here are a few tips.

1. Use talent management software. Using software to pool your resources to find the best workers is an ideal way to maximize your ROI and find the best people for the jobs. It matches personality traits, employment history, and even background checks, to make sure the people you are getting are trustworthy.
2. Keep records of current and past employees in a computer database. By keeping a database of employees, you can pull up records anytime they are needed, or to call back former employees when you need more manpower.
3. Post projects and jobs on job boards. Job boards are a great technology you can use to connect your needs with potential workers. Many are based on a bidding system, so you get to decide how much you are willing to pay as well.
4. Network with crowdsourcing companies. Crowd-sourcing sites assemble hundreds of qualified workers together to browse through jobs they are qualified to do and you get to select which ones will be able to do the job you need. 
5. Use technology to do digital interviewing, communicate with and receive completed jobs from independent, outsourced workers. The use of tools such as "Google hangout," online chat, Facebook, and others provides a way to do "live" face-to-face meetings and collaborate with people from around the globe with no airplane fare, and immediate connections.

How To Utilize The IT Talent Pool

There are many ways today that IT outsourcing used including organization of your human resources department. But the potential is only beginning to emerge regarding crowd-sourcing. With more and more employers opting to hire only the best workers for specific tasks, and hiring out smaller jobs to independent workers, they are learning to maximize their investment by paying for only the work that is done, rather than paying full-time employees for down time.

In addition, they tend to get workers who are the most specialized in their category, and are likely to get the job done the quickest in general, since they are only paid upon completion of the task. This saves thousands of dollars in employee pay per year, and this is a growing trend among corporations and big business today. Utilizing outsourced workers often gets you the best talent and the best rates and you are only paying for the time they actually worked, rather than all of that down time you pay for among your employee pool. Plus, there are no worries about employment insurance or taxes. Outsourced IT people work for themselves and they are responsible for paying and keeping up with their own income and taxes.  So it puts the paperwork in their hands, not yours.

And IT is not the only category you should consider outsourcing. Many more companies are turning to independent contractors for virtual assistance jobs, administrative tasks, and other jobs. It's becoming more and more the smart business option for entrepreneurs.