When it comes to
online marketing, businesses have just two choices. They can either plan for
increased sales by creating an organized Internet marketing campaign, or they
can keep following their established status quo and hope that it will suffice
while online opportunities pass them by.
Why Businesses
Need Online Marketing Campaigns
An organized and
effective online marketing campaign is not hard to put together. Neither is it
necessarily cost prohibitive, as many businesses utilize inexpensive Internet
marketing every day. When approached correctly, a good Internet marketing
strategy can bring in online traffic and, as a result, online sales much
quicker than even social media marketing and search engine optimization
efforts.
Putting an Online
Marketing Campaign Together
All it takes is a
good understanding of the business’s target audience and a bit of extra
research. With these, any business can plan and implement an effective online
marketing campaign. For those dedicated businesses in a hurry, these campaigns
can even be created and implemented in the space of a single day.
5 Steps to a master Internet marketing plan that can swiftly boost sales success.
Step 1: Know the
Customer Audience
Hopefully, unless
your business is still brand new, you already have a clear definition of your
target customer. If so, feel free to skip this step. If not, make figuring out
your target customer your key priority, as doing so is every bit as important
as naming your business or deciding on a product to sell.
To get a better
handle on your targeted, model customer, ask yourself the following questions:
•
What
is the perfect customer’s net income?
•
What
type of job does the perfect customer have?
•
Is
the perfect customer male or female, or does it even matter?
•
Does
purchase occur often, occasionally, or just one time?
•
Is
the purchase made service as a gift or for the customer’s own use?
•
How
much time does the perfect customer spend online every day?
Step 2: Choose
Effective Marketing Locations
Location is key
to many aspects in business, and online business is no different. You’ll want
your message to be seen across multiple websites without looking like pervasive
spam. Which sites you choose should be based on your targeted customer profile,
as you want to pick places where you can be most sure that your preferred
audience will see your campaign.
Other factors that
come into play when choosing a website marketing venue include the following:
•
Search
engine placement
•
Average
traffic
•
Quality
and content of current ads
•
Quality
and quantity of external linking
•
Number
of competitors present
•
How
relevant current ads are to the business and its purpose
Step 3: Budget
Realistically
You can’t create
an effective budget for an online marketing campaign until you have a better
grasp of what you’re going to do and how much the plan is expected to cost.
Once you’ve got a tentative plan in place, go through it and prioritize your ad
choices in terms of which are expected to bring in the best results within your
budget. You can always go back and scale up campaigns once ads start pulling in
more sales results.
Step 4: Create the
Content for the Ads
When creating the
ads themselves, remember that you’re not selling a service or a product. You’re
selling a benefit to customers. This means that you want your content to reach
out to the customers and resonate with them and their wants and needs. In other
words, don’t talk about how great your product is; talk about how great their
life can be with it. Also, narrow the scope if you offer a wide variety of
products and services. Casting too wide of advertising is ineffective. Focus on
those products or services that provide the highest appeal to customers in
order to draw them in.
Step 5: Monitor
the Results
While the above
steps are critical to creating an effective online marketing campaign,
continued tracking is critical to keeping it effective and allow you to scale
and optimize your continued efforts. Be sure to pay attention to your online
campaign stats and react to successes accordingly. This will let you know when
it’s time to increase campaign efforts or when it’s time to refocus existing
efforts elsewhere.
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